WHAT WE BELIEVE.

Daalcheeni enjoys working with creative people who are as passionate about what they do–just like we are!

We are a boutique, creative branding and communications studio founded in 2012 out of a desire to carve out ingenious solutions for design-related challenges. We create meaningful visual and textual processes. We love to work with and for individuals, start-ups, and non-profit organisations with roots in the social design sector.

We work all the way through the spectrum of graphic design. Growing or not, we want to see ourselves faithful to the principles that motivated us to start our own studio. If we lose this, we abdicate our identity.

LOVE + DESIGN

We believe in love, purpose and smiles. We imagine a better world through design. We do not have strategies to ‘beat’ anyone. If we had a creed it would be: ‘work hard and enjoy what you do’.

CLIENT-CENTRIC + CREATIVE

We see design differently and go beyond providing a business service. We do not develop work based solely on our own interests, ideas, concepts, aesthetics, personalities or beliefs. We look at you. We work with you. And we work by you.

SMALL + VIRTUAL

Small is the New Big. We are sustainable due to our flexibility and freedom. We do not have large overheads. But we think big, experience big and work big. And we promise quality.

CLEAR + COMMITTED

Our underlying principles are clarity, simplicity and commitment. We find tailor-made solutions for each project to avoid repetition and formulaic response. Our approach is idea and research-based, extensive and rigorous.

Our Team

We are a multi-talented group of thinkers, designers, makers, developers, writers and artists, who can create just about anything in the social space of graphic design. We collaborate at all steps to bring in knowledge and passion for churning out visual design solutions.

THE FOUNDER

Rupinder Kaur

Graphic design is a passion more than a job for Rupinder (a.k.a. Renee). Her forte is constant exploration and simplifying information through visual design. She possesses an innate ability to run a business, guide creative processes, and contribute as a hands-on team member. Renee has over a 15 of experience—with design firms and teaching Visual Design at NIFT, New Delhi.

THE MENTOR

Usha Prajapati

Her life story inspires us, while her humility, confidence and clarity are like elixir. Usha is a social entrepreneur with a passion for creating sustainable enterprises in rural India. With over 15-year experience, this textile design graduate from NID (Ahmedabad), Ford Foundation International Fellow, and Masters in International Development & Social Change from Clark University (USA), founded ‘Samoolam’, a Bihar-based social enterprise. It creates employment for rural women through crafts and design.

THE STRATEGIST

Nitin Dixit

Nitin has more than 14 years of work experience in brand, marketing, and communications. He has worked across industries—retail, hospitality, consumer products, real estate, and technology. He specialises in product conception, product design, brand strategy, go-to-market, market fit, and marketing communications. He brings in a lot of international technical and engineering know-how to us.

THE STORYTELLER

S. Bhavana

Bhavana’s love lies in threading words for storytelling—building identities, developing content and concepts, and strategising social media. She has been madhatter-ing around in the field of fashion media as writer-cum-editor (Femina and other publications) and creative communicator (brands, individuals and start-ups). This design graduate and masters in journalism toys with upcyling and recycling fabrics in her spare time.

THE ARTIST

Rohit Sharma

As a multidisciplinary creative artist, Rohit Sharma’s design practices revolve around identity design and image making. Occasionally tinkering with physical computing and street art, he also illustrates avidly. From cosmos and spaceships, to green aliens, Sharma is a science fiction enthusiast, too. He is also well versed in ‘Spiegelschrift’ (Google the word if you have heard it from us for the first time, would you?)

THE ANIMATOR

Abhilasha Dewan

Ontario, Canada-based Abhilasha Dewan is an animation artist and designer with Indian roots. Inspired by inventive visual design as a universal language, Abhilasha’s passion is to engage, empower and educate through her work across various media and platforms. She advocates art as a powerful tool for social change. We love her lateral thinking methods.

I have worked with Daalcheeni on a book and it was a delightful and exhilarating experience. A lot of creative ideas. Consequently, the eventual product turned out to be much more attractive than I had thought it would be.

Bibek Debroy Chairman, Economic Advisory Council to the PM

It was truly a pleasure to work with Daalcheeni on the website for the Crafts Museum. Their rich experience across sectors – government and private – meant that there was little we needed to explain. Their sense of aesthetics and design gave us a most splendid product.

Ruchira Ghose Chairman, Crafts Museum, 2010-15

It has been a great experience working with Daalcheeni. The process has been seamless and absolutely hassle free. We hope to definitely engage further on more fruitful and exciting projects in the near future.

Ashdeen Lilaowala Founder - ASHDEEN