Chalo Chale Bengal

West Bengal Tourism campaign, Aakhya Media

This was campaign design for promoting tourism in West Bengal through a series of bright and creative outdoor hoardings. It used a fresh and illustrative style with strong imagery and a prominent campaign identity unit to excite tourists. The aim was to goad tourists via a macro-visual format to explore various facets of the experientially and historically-rich East Indian state.

Client: Aakhya Media
Services: PRINT. CAMPAIGN. GRAPHICS.
INVITATION DESIGN