Daalcheeni enjoys working with creative people who are as passionate about what they do–just like we are!

We are a boutique, creative branding and communications studio founded in 2012 out of a desire to carve out ingenious solutions for design-related challenges. We create meaningful visual and textual processes. We love to work with and for individuals, start-ups, and non-profit organisations with roots in the social design sector.

We work all the way through the spectrum of graphic design. Growing or not, we want to see ourselves faithful to the principles that motivated us to start our own studio. If we lose this, we abdicate our identity.


We believe in love, purpose and smiles. We imagine a better world through design. We do not have strategies to ‘beat’ anyone. If we had a creed it would be: ‘work hard and enjoy what you do’.


We see design differently and go beyond providing a business service. We do not develop work based solely on our own interests, ideas, concepts, aesthetics, personalities or beliefs. We look at you. We work with you. And we work by you.


Small is the New Big. We are sustainable due to our flexibility and freedom. We do not have large overheads. But we think big, experience big and work big. And we promise quality.


Our underlying principles are clarity, simplicity and commitment. We find tailor-made solutions for each project to avoid repetition and formulaic response. Our approach is idea and research-based, extensive and rigorous.

Our Team

We are a multi-talented group of thinkers, designers, makers, developers, writers and artists, who can create just about anything in the social space of graphic design. We collaborate at all steps to bring in knowledge and passion for churning out visual design solutions.


Rupinder Kaur

Graphic design is a passion more than a job for Rupinder (a.k.a. Renee). Her forte is constant exploration and simplifying information through visual design. She possesses an innate ability to run a business, guide creative processes, and contribute as Legal Steroids – Top 7 Anabolic Steroids and Their Legal Alternatives! [2021] human growth hormone cycle big pharma accused of no action on antibiotic threat a hands-on team member. Renee has over a 15 of experience—with design firms and teaching Visual Design at NIFT, New Delhi.


Usha Prajapati

Her life story inspires us, while her humility, confidence and clarity are like elixir. Usha is a social entrepreneur with a passion for creating sustainable enterprises in rural India. With over 15-year experience, this textile design graduate from NID (Ahmedabad), Ford Foundation International Fellow, and Masters in International Development & Social Change from Clark University (USA), founded ‘Samoolam’, a Bihar-based social enterprise. It creates employment for rural women through crafts and design.


Aparna Banerjee

Aparna can tell a story with innate conviction. She brings to our design table over two decades of thought leadership from the realms of communications, brand building and brand visibility. Her experience in multicultural environments in the social and corporate sectors is holistic. In the past, she has devised and implemented 360-degree communication strategies in leadership positions that enabled organisations to get high returns on their investment. Besides strategy, she has extensive knowledge of Media, Child Rights, Education, Health, Environment, Energy and Urban Governance.


S. Bhavana

Bhavana’s love lies in threading words for storytelling—building identities, developing content and concepts, and strategising social media. She has been madhatter-ing around in the field of fashion media as writer-cum-editor (Femina and other publications) and creative communicator (brands, individuals and start-ups). This design graduate and masters in journalism toys with upcyling and recycling fabrics in her spare time.


Rohit Sharma

As a multidisciplinary creative artist, Rohit Sharma’s design practices revolve around identity design and image making. Occasionally tinkering with physical computing and street art, he also illustrates avidly. From cosmos and spaceships, to green aliens, Sharma is a science fiction enthusiast, too. He is also well versed in ‘Spiegelschrift’ (Google the word if you have heard it from us for the first time, would you?)


Abhilasha Dewan

Ontario, Canada-based Abhilasha Dewan is an animation artist and designer with Indian roots. Inspired by inventive visual design as a universal language, Abhilasha’s passion is to engage, empower and educate through her work across various media and platforms. She advocates art as a powerful tool for social change. We love her lateral thinking methods.

I have worked with Daalcheeni on a book and it was a delightful and exhilarating experience. A lot of creative ideas. Consequently, the eventual product turned out to be much more attractive than I had thought it would be.

Bibek Debroy Chairman, Economic Advisory Council to the PM

It was truly a pleasure to work with Daalcheeni on the website for the Crafts Museum. Their rich experience across sectors – government and private – meant that there was little we needed to explain. Their sense of aesthetics and design gave us a most splendid product.

Ruchira Ghose Chairman, Crafts Museum, 2010-15

It has been a great experience working with Daalcheeni. The process has been seamless and absolutely hassle free. We hope to definitely engage further on more fruitful and exciting projects in the near future.

Ashdeen Lilaowala Founder - ASHDEEN
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