Ashdeen Z. Lilaowala

Couture brand www.ashdeen.com

This Parsi couture label is inspired by the community’s sacred girdle worn by Zoroastrians around their waists called ‘Kushti’. To make its logo we used reef knot as a symbol of the Zoroastrian faith and integrated it with the alphabet ‘A’ to represent the label’s hand-embroidered nature. Its creations that are inspired by centuries of Oriental craft and craftsmanship. The easy-load website boasts an elaborate, classy and international air with Indian ethnic embroidery-based silhouettes as its visual strength.