
WEBSITE DESIGN

This Parsi couture label is inspired by the community’s sacred girdle worn by Zoroastrians around their waists called ‘Kushti’. To make its logo we used reef knot as a symbol of the Zoroastrian faith and integrated it with the alphabet ‘A’ to represent the label’s hand-embroidered nature. Its creations that are inspired by centuries of Oriental craft and craftsmanship. The easy-load website boasts an elaborate, classy and international air with Indian ethnic embroidery-based silhouettes as its visual strength.